Aragon launches a sustainable tourism campaign and seeks to become the first destination of the interior

“In Aragon, tourism is life: respect, enjoy, live “is the motto chosen by the Confederation of Hospitality and Tourism entrepreneurs of Aragon (CEHTA) and the Autonomous Government for the new community promotion campaign. This motto, added to an advertising spot, a logo and a great diffusion, aims to prestigate the sector as an economic engine in the region and challenge inhabitants and visitors to respect heritage as well as the Aragonese natural spaces.

The initiative is part of the social sustainability plan of the Tourism launched a few months ago and in the presentation of the campaign, the president of CEHTA, Fernando Martín, participated yesterday, who made clear his intention of turning Aragon into “the first interior tourist destination, with more accommodations and of higher quality.”

Said plan, presented in April at the Pignatelli, it has been executed 30% of the budget and is working on the elaboration of a survey and a decalogue of good practices. According to Booking, 70% of travelers prefer sustainable accommodations and establishments that implant this decalogue will be identified as a quality premises “reflection of sustainability, good work and work.”

Aragon launches a plan to reinforce sustainable tourism

A tourism that returns value to society

With sustainable tourism, those responsible for the plan explain, a sector is understood in which there are decent working conditions for their professionals that allow conciliation or a gastronomy that goes hand in hand with the local product -one of the main lines of the plan is the KM 0-.

The Minister of Environment and Tourism also participated in the event, Manuel Blasco and the general director of Tourism and Hospitality, Jorge Moncada. With this campaign, the Aragon government wants to strengthen the involvement and pride of those who work in the sector, in addition to promoting responsible and sustainable attitudes both among professionals and among visitors.

The counselor, together with representatives of the Confederation of Hospitality Entrepreneurs and other participants in the act