Fair of Saragossa It faces a new stage to adapt to the changes and challenges posed by the present and the future. The institution has reaffirmed its commitment to remain an engine of development and innovation, offering events that contribute value and growth to companies and society.
In this transformation process, the fairgrounds is reinforcing its strategic positioning with a more specialized, professional approach and in line with the new market demands. The bet goes through high value added competitions, content diversification and the creation of new formats that connect with current interests.
As part of this evolution, Zaragoza Fair has decided not to continue with the celebration of the General Fair, an event that has accompanied several generations and has been part of the soul of the institution for many years. From the organization they wanted to thank exhibitors, visitors and collaborators for their trust and the essential role they have played in their career.
The decision, they explain, responds to a vision of the future aimed at developing a more dynamic, innovative and connected fair model with the current reality. Along these lines, new specialized events and formats are being designed that respond to today’s interests and anticipate tomorrow’s challenges.
Despite this change, Zaragoza Fair has assured that the Fiestas del Pilar, an emblematic event for all citizens, will continue to enthusiastically. “The commitment to our city, its people and its traditions remains more alive than ever,” they have stressed from the institution.
